Visual and campaign work across gyde's marketing efforts: trade show banners, a performance video, ad creative for two campaign tracks, and a full site rebuild in Framer. The brief was breadth — show up consistently across channels without reinventing the brand each time.

Work stayed inside existing brand guidelines. My job was execution end-to-end on each piece: layout and production for trade show banners, creative for two ad tracks, the performance video treatment, and building the marketing site in Framer so launch and iteration didn't wait on a custom engineering queue.

Admin and product work prove systems thinking; this body of work proves visual and campaign craft under the same brand.

• Trade show — banners and on-site visuals sized for the booth, readable at distance, on-brand up close.
• Performance video — a piece built for attention in paid and organic feeds, not a deck narrated over stock.
• Ad creative — two campaign tracks with distinct hooks, shared brand language.
• Marketing site — full rebuild in Framer: structure, pages, and launch-ready presentation of the product story.

A set of shipped marketing assets and a live site that carry gyde's go-to-market across physical events, paid creative, and the web. Same brand system, different surfaces — without a separate "marketing identity" fork.

Breadth only reads as craft when constraints are shared. Working inside guidelines forced sharper decisions on hierarchy and message per channel instead of decorative variety. Framer ownership meant design and publish stayed one loop.